The Best Franchise Opportunities to Invest In
by Ed Teixeira
Investing in the right franchise opportunity requires the gathering and
analyzing of a great deal of information. Choosing a franchise based upon
current or short term trends should not be the criteria. The demand for products
or services during the next decade is more important. This article provides a
look into the future and where the best franchise opportunities will be. Some of
these may surprise you.
When looking to purchase a franchise its common practice to follow a simple
- Indentify the types of franchises that interest you and that
you’re qualified to operate.
- Establish the amount of capital available to invest in the
- Find the franchise opportunities that meet the above
- Evaluate and validate the franchises you select.
Each of these steps requires gathering and reviewing the right information. A
key step in this process is having an understanding of what the future may hold
for a particular franchise. There are a number of franchises that are like a
shooting star only to be burned out in a few years.
Let’s look into some projections from 2010 to 2015:
Population Projections from U.S. Census Bureau
- The number of people in the U.S. over 65 years of age will
grow from 40 million to 47 million an increase of 16.5%.
- The percent of the population of those 65 and older will go
from 13% to 14.4%
- By 2015-1 in 7 people in the U.S. will be 65 or older.
- The number of Hispanics in the U.S. will grow from 50
million to 58 million an increase of 16%
- The percent of Hispanics in the population will go from 16%
- By 2015-1 in 5.6 people in the U.S. will be Hispanic.
- By 2015 – 1 in 20 people in the U.S. will be Asian
Based upon this data, the franchise categories that should benefit from
population trends and resulting demand for products and services are the
- Health and Fitness Franchises that include home healthcare,
fitness and recreational sports centers, medical services and
other services for the elderly.
- Personal Care Services including beauty products and
services, massage therapy and related services.
- Facilities support services such as office administrative
- janitorial services, IT services, temporary employment
- Home Service Franchises such as lawn care and landscaping,
cleaning services, pest control, handyman, home care services
focused on the elderly and security services.
- Accounting, tax preparation, bookkeeping and payroll
Food Franchises such as Mexican and Asian restaurants and
healthy cuisine concepts. Food delivery concepts.
- Children’s Services that provide tutorial, supplemental
educational services and programs for learning disabled
children. Educational and recreational services reduced or
eliminated as a result of funding reductions.
As the United States moves beyond 2010, demographic changes will alter the
marketplace and impact the demand for particular goods and services. Franchise
concepts will react to and reflect these changes. Individuals looking to
purchase a franchise should be mindful of the changes taking place in the
marketplace and make their choice accordingly. As always there will be some
unique franchises that will be introduced, however, it will be important to
determine if the unique franchise reflects a fad or has a sustainable market to
Ed Teixeira is the President of FranchiseKnowHow, LLC. He
can be reached at