Mike told me that a major difference between Rising Roll and other QSR franchises is that Rising Roll features a large menu of quality and value priced sandwiches available from a variety of venues. In our conversation he explained to me that during the recession a number of fast casual restaurants were lowering prices or reducing portion sizes. Rising Roll instead remained focused on maintaining quality and value to our customers and building sales through customer service and value pricing.
Express Unit locations are in hospitals, Class A office buildings, shopping centers, airports and college campuses. According to Mike: “This strategy provides our franchisees the opportunity to market the Rising Roll brand in a variety of locations. An Express Unit location is smaller and doesn’t require ovens or ventilation systems and can be supplied by the franchisees retail location.”
When it comes to the franchisee territory, Mike was able to draw upon his prior experience as the operator of a 40 location multi-unit QSR franchise in the Houston market. Rather than relying upon the same geographic boundary for each territory, such as a four mile radius, each Rising Roll franchisee territory is customized based upon the characteristics of that market including local demographics, traffic flows, access to the territory and other factors. Mike believes this strategy provides each franchisee the opportunity to maximize the potential of their territory.
In terms of revenue; catering represents approximately 35% of sales with the goal to increase catering to 50%. The company has a “Grab-and-Go” option where franchisees can set up tables to offer boxed lunches on a cash-only basis in a company’s lobby multiple times per week.
Mike indicated that they are working with select national real estate developers in order to install Rising Roll franchisee express locations in their office buildings.
The Rising Roll Gourmet franchise has a $30,000 franchise fee and a 6% royalty with a 3% brand development fee for retail locations and 1.5% for food courts. A full size Rising Roll location is from 1500 to 2600 square feet seating 50 to 90 customers. The food court location is 300 to 900 square feet.
With an exciting menu, a focus on quality and a creative franchise program Rising Roll Gourmet is headed in the right direction
Information on the Rising Roll Gourmet franchise is available on the website.
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Ed Teixeira is the President of FranchiseKnowHow, LLC. He can be reached at firstname.lastname@example.org