Franchise Industry Predictions for 2016
For the year 2016 here are my predictions
of major events in the franchise industry.
Seven Year Franchise Study Reveals Interesting Statistics
Here is a preview of a new study by franchisegrade.com that provides insight into the trends and
performance of the franchise industry over the past 7
Trail-Blazing Research Reports
How good is that franchise really doing? Market research studies
from FranchiseGrade provide
Is Your Branding Inside Out?
When you're planning
What Footbal Coaches Can Teach Franchisors
Great football coaches share a particular trait that franchisors and franchisees can learn from.
Find out what it is .
How Startup Franchisees Can Increase Their Sales
Get your new franchise business off to a running start with these
tips for increasing your franchise
Marketing Your Local Business: Make Sure Potential Customers Can Find You
Getting new customers for your local business is next to impossible if no one
knows you're there. Here's how you can use the
internet to market your local business to local customers.
The Franchise Era
Times are changing. Working for Corporate America no longer ensures
loyal, hard working men and women of job security and a good living. This
little allegory offers one solution.
Why Your Franchise Should Have a Preferred Vendor Program
Learn why a preferred vendor program is so important for the
franchisee and franchisor. Read
Government Contracts Offer Franchises Great Potential
Certain franchisors and franchisees can capture additional
revenues by becoming an approved
vendor for the U.S. Government by outsourcing this activity.
One of the Biggest Mistakes a Startup Franchisor Can Make
Business owners considering franchising their company need to
avoid making a critical mistake that can hurt
new franchise growth.
I'm Going to Sue You!
Learn how to avoid a contractual dispute or disagreement rather than having
to rely upon the threat of a lawsuit as a remedy.
Networking on LinkedIn
Although directed primarily to franchise brokers this white paper
by Frank Agin of AmSpirit has broad application for anyone looking
to network on LinkedIn for business and
If You Feel It-Say It
Franchisees and franchisors can learn a lesson from this article
by sales guru Peter Ekstrom. Better to speak
up than remain silent.
Make The Most Of That Membership
Learn how to maximize the benefits from business organizations.
Here are seven essential actions to ensure you
benefit from any group or
A Case Study in Social Media Utilization
Learn how a social media platform
helped franchisor DUCTZ achieve success.
Advantage: Franchise Brokers Get By Giving
Frank Agin, President of AmService Business Connections offers
advice for franchise brokers. His advice can
result in positive results for franchise brokers and those less
Add a Personal Touch to Marketing
Social media tools are not a substitute for good old fashioned
face to face sales building programs. Here are
several ways you can market your franchise without spending a lot of
How Franchisees Can Outsource to Their Franchisor
Here are three ways that franchisors can help generate more sales
and improve the performance of their franchisees. In some franchise
systems these services may already be
The Secret of Monster Franchise Success as a Franchisee: Move
Deliberately and With Patience
The great news about a franchise business opportunity: Franchises
which are well-considered and conceived by the correct parent
franchiser are tailor made for easier, bigger, and more sustainable
success than a non-franchise opportunity.
That advantage isn’t to be taken
Getting Your Franchise to Be Social
Managing social media can be difficult and time consuming, whether it’s a Facebook page or Twitter account. For a franchisor and its franchisees, these challenges can be even greater and much more difficult to manage. Learn how to keep
social media content fresh while engaging your customers.
Social Media: For Franchisors the Future is Now
Various social media analysts confirm the strength and continued
growth of social media. Franchisors need to
embrace social media in order to
maintain their market presence and grow their brand.
What Are You Doing To Monetize Cold Franchise Buyer Prospects?
This article discusses how franchise development people can have
an alternative opportunity for franchise
prospects that may not be able to purchase a franchise.
Franchising Should Take a Lead from Theodore Levitt
The surging popularity of Facebook and Twitter can cause us to stray from the
basics of marketing. In spite of new technology the principles of marketing
remain the same.
Franchisors Must Use Social Media
Franchisors need to get on the social media bandwagon. Reports that measure social media indicate that its use continues to grow and that it’s is being used by more and more people. Following is what some experts have to say about the use and effectiveness of
social media and its role in franchising.
To Put Your Start-Up Franchise On the Fast Track To Success
The faster you start
getting customers and sales at your new franchise, the faster you
become profitable. Here are 5
marketing tips to fast-track sales for your start-up.
Social Media and Franchising
Social media continues to grow in popularity and is being employed as a marketing strategy by an increased numbers of franchisors. I wrote an article for
the publication of the Burger King National Franchise Association. It provides an
overview of the franchise restaurant sector and its use of social media.
Grow your Franchise through Good Deeds
A franchise that provides products or services to the general public or
businesses has an opportunity to perform good deeds for their community and
in the process boost the recognition of their franchise and brand.
There are a number of ways franchisee’s can donate and contribute to groups,
institutions and charitable organizations.
Franchisees and Franchisors Should Share in
the Cost of Promotions
Since sales promotions are a necessary strategy that franchise systems
must employ from time to time, franchisors should construct promotions so
that its franchisees look forward to participating. Read
5 Ways to Increase Franchise Unit Sales
Franchisors and franchisees should continue to find ways to increase
sales. Here are some tips on how franchise unit sales can be increased.
Whether You’re Selling or Buying a Franchise You Need Consider an Important Fact
Franchisors planning their franchise sales strategy for the short term need to recognize the impact that unemployment rates have on purchasing power. Those individuals looking to purchase a franchise would be well served to
know the employment situation in a territory they are considering.
Technology and Franchise Marketing: An Interview with Nick Simard of
FranchiseKnowHow wanted to get some answers about how social media, smart
phones and mobile websites are impacting marketing strategies. We called
upon InspiriaMedia a marketing firm located in White Plains, NY.
Here's our interview with co-owner Nick Simard.
10 Things Franchisees Should Know About Their Competitors
Market analysis is a means of gathering important information about your
market competitors. It gives you insight into the quality and techniques of
your competitors and enables you to understand your market conditions.
Find out what kinds of information you should
collect and how you can go about getting it.
10 Ways Franchisees Can Grow Their Sales
A major reason people buy a franchise is to own a business with a proven
operating and marketing system, a recognized brand and support services.
Despite these features, the individual franchisee is responsible for growing
his business. Here are 10 ways franchisees can increase their sales at the
Creative Franchise Marketing Can Help Boost Franchise Sales
As franchisors and franchisees attempt to grow sales during these
difficult economic times, creative marketing on the part of the franchisor
can be an effective tool. Here is a suggestion on how to implement a program
that can help increase franchise sales.
Five Lessons Franchisors Can Learn From Network Marketers to Expand And
Build Their Franchise Companies
Franchise companies tend to think of themselves as a level or two (at
least) above multi-level marketing (MLM) companies, but having worked in
both industries I have discovered that MLMers (or network marketers) do some
things more efficiently and effectively than do many franchisors.
Here are five things you can learn from the
MLM community to help your franchise thrive.
How Franchisees Can Use Social Media to Connect With their Local Markets
Learn how social media sites like Facebook and Twitter can help
franchisees to increase customers and sales. Most franchisees can’t have
their own franchise branded websites and must rely upon the franchisor site.
Social media sites can be an effective tool to complement the franchisor
How Mobile Websites and
Text Messaging Can Supercharge Your Franchise
The rapid increase in the
use of “smart” cell phones has provided people with a mini-PC that
can be used almost anywhere. Learn how
mobile web sites and text messaging give franchisees great sales
Lesson Learned from Dave Thomas, the Founder of Wendy's
Learn how the founder of
world famous Wendy’s grew the franchise into one of the largest in
the world by believing in his product. This article presents a
lesson and a dose of inspiration for
franchisees and franchisors.
Your Diamond Mine:
Past and Present Customers
A big mistake a number of
businesses make is to fail to develop a continuing stream of sales
from existing customers -- ignoring their lifetime value. Don't lose
out on this potential "diamond mine." Read marketing expert Wendy
Maynard's tips to effectively keep
existing customers coming back for more.
Understanding the Law of Successful Giving and Successful Receiving
Become a Superstar Networker Author Bob Burg -- in
his book Endless Referrals: Network Your Everyday Contacts into
Sales -- shares his secrets to
becoming a superstar networker.
Business Profits with Vehicle Wraps
You've seen them on the highways and byways -- those
gorgeous and eye-catching graphics wrapped around cars, vans and
buses. They're called vehicle wraps and they're a hot, hot, hot way
to cost-effectively promote your business. Read what industry
experts and businesses have to say about these captivating "moving