Altruistic Advantage: Franchise Brokers Get By Giving
By Frank Agin
Frank Agin, President of AmService Business Connections offers advice for
franchise brokers. His advice can result in positive results for franchise
brokers and those less fortunate.
As an ambitious franchise broker, you never stop striving to be more successful
– getting more leads, closing more deals, and (most importantly) making more
money or achieving a higher stature. To get there, whether you are a new (still
wet behind the ears) franchise broker or a seasoned 'vet,' you simply need an
advantage. With an advantage, you could separate yourself from the 'other guy' –
have a “leg-up” or better position yourself to close that sale. If only we could
somehow get an advantage. With it, you could not only realize that greater
success, but also all that comes with it.
Gaining an advantage, however, is no revelation. It is likely something that
you’re already hoping for and dreaming about. Then reality sets in, right? In
the heat of your daily battle, it is difficult to focus on achieving an
advantage when you are consumed with simply holding the ground you have. Perhaps
this is what makes success so special – a vital element to achieving this it is
so hard to obtain. Or is it? In actuality, there are a plethora of opportunities
to achieve an advantage before you day in and day out. Intrigued? 'Yes! Where?'
“Volunteer!!? I am not looking for another distraction or drain on my limited
time.” That is an understandable response. It is, however, not an accurate
depiction of volunteerism. Volunteering should neither be considered a
distraction nor an idle consumption of your time. Consider this, every community
program or non-profit organization is stretched beyond its resources on every
front. Certainly financial gifts are always welcome, but what each desires most
is the time, talents and experiences of others. As a result, these entities are
full of opportunities to gain an advantage.
First, volunteering gives you the opportunity to get valuable experience to grow
your skills and abilities. Depending on the situation, you will have the
opportunity to lead others and hone communication skills. Both of these
translate to what you do as a franchise broker. As such, volunteering will serve
to give you greater success. Additionally, these little acts of volunteerism can
also provide you a much-needed advantage that goes much further than the
communication skills and leadership experience you gain. Volunteering expands
Consider this, when you volunteer, you are not doing so all alone. When you
give your time and talents to other organizations you pull yourself out of your
own little world to work shoulder-to-shoulder with others who are doing the
Finally, volunteering brands you in the community as a contributor and a
leader. This generates a sense in others that they want to know you as well as a
feeling that they like and can trust you. This is a great advantage as all
things being equal, people choose to associate and do business with those they
know, like and trust. This enhanced experience, new contacts and fortified
presence in the eyes of the community, positions you to be more successful as a
franchise broker. Imagine yourself volunteering time with a local job transition
networking group. As you meet new people, you get more comfortable coaxing
information from people. Naturally, you also expand your network with
participants and fellow volunteers. Plus, others look up to you as a central
figure to that organization. You will transform yourself in a trusted
professional that others are both comfortable doing business with and referring
other people to.
Yes, you want more success as a franchise broker, along with the greater
income and higher stature that comes with it. And, yes, you know that you need
advantages to get there. But what you get out of life is merely a function of
what you put into it.
So find an organization or community program where you can give of yourself.
Volunteering: It is not a waste of time or an idle distraction. At any level,
for any organization, volunteering is one activity where you can both give and
get at the same time.
Frank Agin is the founder and president of
AmSpirit Business Connections, an inexpensive professional services
franchise that is designed to be worked on a part-time basis and dovetail with
an existing business or profession. If you have questions or comments regarding
this article, using social media or networking in generate, or information on
AmSpirit Business Connections, please feel free to contact Frank at