Grow your Franchise through Good Deeds
by Ed Teixeira
A franchise that provides products or services to the general public or
businesses has an opportunity to perform good deeds for their community and
in the process boost the recognition of their franchise and brand.
There are a number of ways franchisee’s can donate and contribute to groups,
institutions and charitable organizations.
One of the advantages of operating a franchise business is that you
become a part of the very community that purchases your products and
services and as a business owner it’s important to be seen as a valued
member of your community. One of the most effective ways to become
recognized within the community is to give something back to the people and
businesses you serve. There are many ways to support the members of your
community, which can include donations, co-sponsoring a charitable event or
perhaps even starting a special charity. Whichever route you take, you’ll
benefit from a personal as well as business standpoint.
There are a number of business organizations such as the Rotary and Lions
Club that provide services to their community. When a business donates or
sponsors products in their community it strengthens their business. It can
mean added sales and at the very least solidify the existing sales base
while helping a worthwhile cause.
Here are several suggestions as to how franchisees can use their business
to perform good deeds in their community:
- Perform blood pressure
checks and other simple diagnostic services for residents in local nursing
homes or adult living facilities.
- Assist with local blood
drives sponsored by local religious institution.
- Help with repairs for
local charities. You can donate free labor and charge cost only for
Health and Fitness Franchises
- Contact some local
physicians and find out if some of their patients with a weight problem
could benefit from an exercise program. Perhaps donate a set number of
Children’s Educational and Enrichment Programs
- If there are under
privileged children in your market area, who may have special needs, you
could provide some free sessions to help in their development.
- Franchises that provide
play programs could provide a free day for children that couldn’t otherwise
- Donate food to food
banks or to a soup kitchen.
- Sponsor an event for
seniors by providing the food.
Affiliate with Business Organizations
- Partner up with the
Rotary or Lions Club or other business organizations that perform charitable
- Ask some business
organizations if they can suggest a deserving charity or group you can help
These are just a few examples of how a franchisee can provide something
of value in the community where they operate. In most cases, you’ll be able
to receive free publicity and perhaps public service announcements for your
efforts and be recognized as an important member of the community.
I’m sure there are other examples many of you can think of. The important
thing is to take a little time to consider the ways you can help others
using the products and services that you market.
© 2011 FranchiseKnowHow, LLC
Ed Teixeira is the President of FranchiseKnowHow, LLC.
He can be reached at