10 Ways Franchisees Can Grow Their Sales
by Ed Teixeira
A major reason people buy a franchise is to own a business with a proven
operating and marketing system, a recognized brand and support services.
Despite these features, the individual franchisee is responsible for growing
his business. Here are 10 ways franchisees can increase their sales at the
When a person purchases a franchise there is a certain level of
expectation. This stems from the fact that the success of franchising is
based in great measure from the ability to provide the franchisee a
ďcookie-cutterĒ or packaged system for operating their franchise.
Franchisees return from training with great anticipation to launch their
new franchise. Whether itís a grand opening or an initial marketing campaign
the franchisee is excited and motivated. However, once the ribbons come down
and a month or so passes, the franchisee is on their own. This doesnít mean
that the franchisor doesnít provide services or support but rather itís the
franchisee thatís ultimately responsible for operation of their franchise.
Since the franchisee must market and develop their territory for sales,
itís important to use every resource and strategy available to generate
sales... Whether youíre a start-up or exiting franchisee these 10 sales
building tips should help.
Here are 10 ways to grow sales:
- Know your competition and their
strengths and weaknesses. Itís very important to know who youíre competing
with. This information is useful in developing your marketing plan. Donít
take this matter lightly.
- Write a marketing plan, implement the
marketing plan and measure the results. Itís important to put together a
list of certain objectives you want to accomplish. You donít need a
sophisticated document. An outline with some action items, costs and
objectives will work fine.
- Get your franchise started as quickly as
possible. Try to lay the groundwork for your franchise so that you can get
off to a quick launch. If possible, pre-sell and distribute business cards
and literature prior to opening for business.
- Join the Chamber of Commerce, Rotary
Club and local trade groups or associations in your area. This is a way to
publicize your business and find business owners you could network with.
Volunteer to serve on a committee in one of these groups.
- Donate services or products to a local
charity. Offer reduced or special pricing to charities or groups. Many
school systems are having problems funding certain programs. Offer to
provide something to them.
- Get to know the media representatives in
your area. Try to get an interview on local radio or in the newspaper. Use
press announcements in your local newspapers. Most local newspapers look for
- Have a special rewards program or
incentive for your existing customers that bring in new customers. This may
not work for every franchise but if there is way to use a program like this
give it a try.
- Network with fellow franchisees in order
to exchange ideas. Other franchisees in your network have probably
experienced the same challenges and problems you have. Speak with them and
establish a relationship. Some franchisees have a scheduled conference call
or breakfast meeting among themselves. Itís a great way to exchange sales
- Utilize special promotions or pricing
to attract customers. As a franchisee you have the ability to set your own
prices unless there are certain restrictions in your franchise agreement.
Consider reduced pricing on certain items to attract more business.
- Use social media and mobile websites to generate more
customers. If youíre able to use Facebook and Twitter to promote your
business itís a good way to gain more customers.
By implementing these tips you will have the opportunity to generate more
© 2010 FranchiseKnowHow, LLC
Ed Teixeira is the President of FranchiseKnowHow, LLC. He
can be reached at