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Cert-A-Roof: A New Concept From the Service Industry
The following is the first in a series on the home
service industry. Next month we'll feature Handyman
Services.
Cert-A-Roof was founded by Les Watrous, its present CEO.
Les is also the founder of the NRCA, National Roof
Certification Association. The NCRA Board of Directors
includes leading members of the real estate, insurance and
legal professions.
Les reports that, there are nearly 100 million homes in
the US and Canada. In the US alone 7 million homes are
resold each year. Moreover, a study by HouseMaster, a
national home inspection company, found that four out of ten
homes inspected have roof deficiencies. Also thirty per-cent
of all real estate E&O claims are due to a leaking roof and
water penetration. To Cert-A-Roof this provides a great
opportunity.
The Cert-A-Roof franchisee will inspect a roof, make
necessary repairs and certify the roof as leak free. The
homeowner receives a trademarked 2-Year Leakfree Service
agreement. Les adds that home inspection companies are now
reluctant to inspect and certify a roof. By positioning
themselves with the real estate industry, Les feels that
Cert-A-Roof will be in a great position to dominate the
market for roof inspections and repairs.
In terms of their growth strategy Cert-A-Roof will market
their franchise concept using Regional Developers. In a
short time Cert-A-Roof has signed three Regional Developers.
According to Les the regional development strategy is based
upon the fact that individual franchisees who will require
some roofing experience will benefit from the coaching,
leadership, marketing and sales development which the
Regional Developer will provide. The result a cohesive
network of Cert-A-Roof franchisees in a geographic region
working together to promote the growth and brand name of
Cert-A-Roof and its quality services. Good luck to Les
Watrous and his team. Next issue the home handyman industry.
"A problem well stated is a problem well solved."
Charles Kettering
Click here for the Cert-A-Roof web site |