Franchise Info Newsletter
JUNE 4, 2010
- HOME CARE: A FRANCHISE OPPORTUNITY WITH A DYNAMIC MARKET
- ENTREPRENUERS FIND NEW WAY TO GROW
- HOW MOBILE WEBSITES AND TEXT MESSENGING CAN PROPEL YOUR
- TECHNOLOGY NEWS
- A PERSONAL RECOLLECTION OF ART LINKLETTER
- ECONOMIC STATS THAT MATTER
- UPDATE ON THE HOUSING MARKET
This issue includes two articles about the rapid growth of mobile
websites and business texting driven by the increased use of "Smart" cell
phones. Read what Dan Giacopelli and the WSJ have to say about this dynamic
phenomenon and its impact on franchise businesses. Sarah E. Needleman offers
a view into the world of business incubators, which helps launch small
businesses. Also a personal comment about the recently departed Art
Linkletter, who I met over 20 years ago.
HOME CARE: A FRANCHISE OPPORTUNITY WITH A DYNAMIC MARKET
The home care industry continues to grow and will continue to represent a
large market segment in the future. Franchise companies that provide home
care to seniors are an excellent opportunity for franchisees.
ENTREPRENUERS FIND NEW WAY TO GROW
Sarah E. Needleman, of the WSJ, presents this insightful article about
business incubators. The source of most new franchise concepts are small
businesses. A business incubator gives entrepreneurs a start and provides
valuable assistance during the formative years. New incubator programs have
been forming in the U.S. at an annual rate of 8% to 10% for the past five
years, and today there are approximately 1,200, estimates Tracy Kitts, vice
president of the National Business Incubation Association, a nonprofit in
Athens, Ohio. Learn how Business Incubators are playing a key role in the
growth of new businesses in this article from the WSJ.
HOW MOBILE WEBSITES AND TEXT MESSENGING CAN PROPEL YOUR FRANCHISE.
Dan Giacopelli, CEO of SKOPE, comments on how mobile web sites and text
messaging can provide franchisees great sales opportunities. The rapid
increase in the use of "smart" cell phones, will provide users with a
mini-PC that can be used almost anywhere.
This article explains how franchisees can drive customers to their
restaurants through texting technology.
A PERSONAL RECOLLECTION OF ART LINKLETTER
With the recent passing of Art Linkletter, I thought back to almost 20
years ago when we scheduled Art to speak before our franchisees. Our annual
franchise convention was in San Diego in January. I drove to the airport to
pick Art up on a non- typical, San Diego night. It was cool and rainy . At
about 10 PM Art Linkletter, at 78 years old, came bounding down the ramp to
meet me. During the ride back back to the hotel he was quite talkative and
interested in learning about the company the owners and myself. I've met a
few high profile people in my life and must say Art Linkletter was the "Real
Deal". He was personable, charming and engaging.
ECONOMIC STATS THAT MATTER
The unemployment rate for Gulf War-era II veterans is higher than the
rates for other period-of-service groups, reflecting the fact that many of
the more recent veterans are under the age of 35, and younger
workers-whether veterans or nonveterans-are more likely to be unemployed
than older workers.
Unemployment rates were higher in April than a year earlier in 291 of the
372 metropolitan areas, lower in 73 areas, and unchanged in 8 areas. In
April, 300 metropolitan areas reported over-the-year decreases in nonfarm
payroll employment, 64 reported increases, and 8 were unchanged
Home computers are playing a more important role in our lives. It appears
that home computers have gone from an optional item to a necessity, The
percentage of U.S. households owning computers (desktops and laptops) has
increased steadily over the past decade, reaching 75.6 percent in 2008.
The above statistics from the BLS.
UPDATE ON THE HOUSING MARKET
Continuing our report on the status of the housing industry, is an
article by James R. Haggerty, writing in the WSJ. Haggerty reports that U.S.
home prices will begin a gradual recovery by next year. This based upon on
the results of a survey of economists and housing analysts by MacroMarkets
The analysts surveyed by MacroMarkets on average expect home prices, as
measured by the S&P/Case-Shiller national index, to rise about 12% in the
five years ending Dec. 31, 2014. As of Dec. 31, that index was down about
28% from its peak level in mid-2006.
Despite these predictions, one fact is crystal clear: There must be a
substantial growth in new jobs in order to fuel a recovery in residential