Franchise Know-How Spotlight Franchise
Cybertary, a Franchise Concept for Today and Tomorrow
by Ed Teixeira
Patricia Beckman, founder and CEO of Cybertary has developed a unique
franchise concept that provides a number of services for business owners while
offering individuals a reasonably priced home based franchise opportunity.
Following is an interview with its founder, Patricia Beckman.
FKH: Patricia, how did you come to start Cybertary?
PB: After spending 20 years working for several large corporations, that
included a good amount of travel, I decided it was time for a change in
lifestyle. Having two young daughters I wanted to create a balance between my
business career and home life. As a result of my previous business experience I
knew that many small and medium sized businesses needed services but for various
reasons couldn’t hire the appropriate people. I saw the need for a virtual
FKH: Did you start with an actual business before franchising?
PB: Yes. I started my first Cybertary operation in Roseville, California in
2005. Through some local networking I was able to get five to seven new clients
a week. This early success led to media attention and publicity. Before long I
was being asked if this was a franchise. A good deal of interest came from
business women and mothers. Based upon my early success with the Cybertary
office and the favorable response to this new business I decided to franchise
the Cybertary model.
FKH: Can you provide me an overview of Cybertary?
PB: Cybertary franchisees provide business owners a way to deal with the back
office tasks needed to run their business. Cybertary franchisees can provide
more than 150 services including Database Creation and Support, Desktop
Publishing, Marketing Support, Technical Support (Microsoft® Applications or
QuickBooks®) and Word Processing presentation preparation,
FKH: How can your franchisees deliver all of these services?
PB: If a franchisee can’t provide a particular service they can use the
services of other Cybertary franchisees. We have a Skills Set Inventory Program
that enables each franchisee to know which franchisees provide particular
services. This enables a Cybertary franchisee to draw upon the multiple
resources in our network. Under our Patriot Program we have a security provision
that ensures work is not outsourced overseas and also that Cybertary offices
follow Federal and State laws. If there are any confidentiality issues our
franchisees will execute the forms necessary to provide their clients suitable
protection. Clients can be billed for services at an hourly rate or on a project
basis. Our offices operate using the latest technology which is basically a
paperless system using e-mail and electronic files.
FKH: Your franchise program uses a home based model. How do your franchisees
PB: Cybertary franchisees network with their local business community. This
includes being a part of various organizations such as the local Chamber of
Commerce, Rotary Club, etc. I would add that approximately 85% of
franchisee marketing is done on a face to face basis since this adds to a level
of trust between the local franchisee and its’ potential business clients.
FKH: Does Cybertary compete with temporary employment firms?
PB: No. In fact we complement the services that a temp agency can provide. A
number of our franchisees work in concert with these agencies. We may recommend
that a client use a temporary employee to fill a specific need.
FKH: What is your profile for a Cybertary franchisee?
PB: We prefer people who have mid-level management experience and who
understand the functional components of operating a business. To correct any
preconceptions, I would point out that several of our franchisees are men. The
Cybertary franchise opportunity is not only for woman.
FKH: A Cybertary franchise is primarily home based, what is the investment
PB: The franchisee fee is $37,500 and the total investment is $40-$78,000.
The franchise fee includes just about everything needed to get started.
FKH: Where do you see Cybertary headed in the near future?
PB: We currently have 22 unit franchisees. We also have 2 Administrative
franchisees, which have the responsibility to develop a large geographic area.
The goal is to add 15 new franchisees in the next 12 months.
Patricia thank you for taking the time to discuss Cybertary.
You can visit the website at:
www.cybertary.com or contact Patricia Beckman at
© 2010 FranchiseKnowHow, LLC
Ed Teixeira is the President of FranchiseKnowHow, LLC. He can be reached at