How Franchisees Can Manage and Motivate Their Employees
by Ed Teixeira
Most franchisees are highly dependent upon a small group of employees.
This article provides suggestions for motivating a franchise's most important
Since the majority of franchisees operate small businesses, their employees
are a key asset that plays an important role in the success of the franchise.
Unlike larger companies, most franchisees donít have much employee depth. In
some cases, the loss of one employee can place a franchise operation at risk.
Managing and motivating people, in a small business environment requires a
combination of common sense, people skills and sound management practices.
The following tips can help franchisees manage and motivate their employees:
In medium and large companies, there are policies for employee time off,
performance evaluations and salary reviews. Itís important that franchisees have
similar policies for their business so that the employees feel that everyone is
treated fairly. These include employee recruitment techniques, proposed wages,
vacation and other benefits. Some franchisors may even provide resources for
- Transfer the Knowledge to Employees
Donít rely upon the franchisor to train your employees. Typically, the
franchisor will train the franchisee and one other person, usually a spouse or
manager. This leaves the training of other employees the responsibility of the
franchisee. Once the franchisee understands what is required to successfully
operate the franchise this knowledge needs to be transferred to their employees.
Whether itís a fast food, home care, or health and fitness franchise, the
franchisee needs rely upon the role and responsibilities of each member of their
- Establish Accountability for Each Employee
Employees must be responsible and accountable for the job that they are
charged to perform and they need to receive feedback regarding their
performance. A franchisee can get so caught up in the franchise operation that
they fail to hold those responsible accountable. Leadership includes goal
setting, coaching and evaluating each employeeís performance.
- Be Willing to Accept Feedback from your Employees
Take the position that each employee has something to contribute. Encourage
employees to make a contribution and provide a forum for employee feedback at
meetings or other venues..
- Have a Recognition Program for your Employees.
Whether itís an award or financial incentive, provide your employees an
opportunity to be recognized. People want to be recognized for a job well done,
they want to be recognized for their contribution and for doing what they are
being paid to do.
- Treat Each Employees with Respect
Whether you manage three people or thirty-three people, treat everyone with
respect. Not just as subordinates or employees, but also as individuals.
Be sure to provide employees feedback for both positive and negative
Employees look to their franchisee for leadership and motivation. If a
franchisee provides their employees training, confidence and feedback the
opportunity for a successful franchise will improve.
© 2013 FranchiseKnowHow, LLC
Ed Teixeira is the President of FranchiseKnowHow, LLC. He
can be reached at firstname.lastname@example.org