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How Franchisees Can Manage and Motivate Their Employees


Most franchisees are highly dependent upon a small group of employees. This article provides suggestions for motivating a franchise's most important asset.

Since the majority of franchisees operate small businesses, their employees are a key asset that plays an important role in the success of the franchise. Unlike larger companies, most franchisees donít have much employee depth. In some cases, the loss of one employee can place a franchise operation at risk. Managing and motivating people, in a small business environment requires a combination of common sense, people skills and sound management practices.

The following tips can help franchisees manage and motivate their employees:

  • Act Like a Large Company

In medium and large companies, there are policies for employee time off, performance evaluations and salary reviews. Itís important that franchisees have similar policies for their business so that the employees feel that everyone is treated fairly. These include employee recruitment techniques, proposed wages, vacation and other benefits. Some franchisors may even provide resources for health insurance.

  • Transfer the Knowledge to Employees

Donít rely upon the franchisor to train your employees. Typically, the franchisor will train the franchisee and one other person, usually a spouse or manager. This leaves the training of other employees the responsibility of the franchisee. Once the franchisee understands what is required to successfully operate the franchise this knowledge needs to be transferred to their employees. Whether itís a fast food, home care, or health and fitness franchise, the franchisee needs rely upon the role and responsibilities of each member of their team.

  • Establish Accountability for Each Employee 

Employees must be responsible and accountable for the job that they are charged to   perform and they need to receive feedback regarding their performance. A franchisee can get so caught up in the franchise operation that they fail to hold those responsible accountable. Leadership includes goal setting, coaching and evaluating each employeeís performance.

  • Be Willing to Accept Feedback from your Employees

Take the position that each employee has something to contribute. Encourage employees to make a contribution and provide a forum for employee feedback at meetings or other venues..

  • Have a Recognition Program for your Employees.

Whether itís an award or financial incentive, provide your employees an opportunity to be recognized. People want to be recognized for a job well done, they want to be recognized for their contribution and for doing what they are being paid to do.

  • Treat Each Employees with Respect

Whether you manage three people or thirty-three people, treat everyone with   respect. Not just as subordinates or employees, but also as individuals.  Be sure to provide employees feedback for both positive and negative performance.

Employees look to their franchisee for leadership and motivation.  If a franchisee provides their employees training, confidence and feedback the opportunity for a successful franchise will improve.  

© 2013 FranchiseKnowHow, LLC

Ed Teixeira is the President of FranchiseKnowHow, LLC. He can be reached at franchiseknowhow@gmail.com

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